Breaking Down Silos: Integrating Cross-Channel Data in Your Marketing Dashboard
A Marketing Reporting Dashboard is a revolutionary tool for marketers in today's data-rich landscape. Here's why: Marketing teams often face a challenge known as "data silos," where information is trapped in different locations and platforms. A survey revealed that to handle campaigns and data, marketers use an average of over 12 distinct Data Management Software , and some use an even higher number—more than 31. To overcome this challenge, marketers can integrate cross-channel data from diverse sources and platforms, overcoming limitations in connectivity, metrics, and features. But what exactly is Cross-Channel Marketing?Let's go deeper to uncover the answer. Understanding Cross-Channel Marketing Cross-channel marketing is a method that reaches and engages customers at every stage of their journey by using a variety of channels, including social media, web platforms, and email. For example, the data from Instagram, YouTube, and Facebook is scattered in diff...