Business Intelligence Software Vendors For Contextual BI
Commonly, organizations utilize Business Intelligence technologies and analytics to answer crucial "what" questions, such as: a. what has occurred, b. what is happening at the moment, and c. what is expected to occur in the future. But the missing element is often why. Business Intelligence software vendors use context analysis to help answer "why" questions. With it, businesses understand their customers, workers, equipment, circumstances, and trends' behavior. Business executives can make precise judgments, while marketers can provide relevant messaging and user experiences. Although contextual analysis is not a novel idea, it is increasingly being used to enhance the bottom-line performance of Business Intelligence tools in several situations. Margaret King, head of The Center for Cultural Studies & Analysis , remarked, 'Context is the key to everything people do; where you are governing and directs every decision we make.' Mobility and IoT